A nice image from the TV feature on Ludvig.
The Strombergs with the first prototype of the kristal velocity stack in the foreground and some of Ludvigs creations in the back. The poster - My Wide Life - is one of many units in the launch campaign för Ludvig 2010 spring collection. It was created by Sunny side up advertising agency (where I work) and it's due to that cooperation that the crazy idea of making this hot rod came about. Ludvig mailed me a couple of days after we met for the campaign brief. He sent a picture of an old tudor rat rod with wild pipes and asked if it wouldn't be cool to... And of course it would. And here we are! And it's fun.